Job Description

Location: Miami, FL

Duration: Contract to hire, 10-15 hrs a week to start

Rate: $44/ hr-46/ hr w2

We are looking for a highly motivated Lifecycle Marketing Manager with SendGrid experience to join our team in Miami, Florida. This contract-to-ongoing position offers an excellent opportunity to shape impactful marketing strategies that drive customer retention, brand loyalty, and revenue growth. Initially part-time, with 10-15 hours per week, the role has the potential to transition into an ongoing position within a few months.

Responsibilities:

• Develop and execute lifecycle marketing strategies to engage customers and foster long-term relationships.

• Create and manage targeted email campaigns, ensuring timely and relevant messaging.

• Analyze customer data to identify trends and opportunities for improving retention and satisfaction.

• Oversee paid social and Google Ads campaigns to optimize performance and ROI.

• Utilize Google Analytics to monitor campaign effectiveness and provide actionable insights.

• Collaborate with creative teams to craft compelling content tailored to audience segments.

• Implement strategies to enhance customer experiences and drive repeat purchases.

• Monitor and refine marketing efforts based on feedback and performance metrics.

• Provide regular reporting on campaign outcomes and key performance indicators.

• Stay updated on industry trends and apply best practices to marketing initiatives.

Requirements:

• Proven experience in digital marketing, with a focus on lifecycle marketing.

• Proficiency in managing email campaigns and paid social media advertising.

• Strong analytical skills and experience with tools like Google Analytics.

• Knowledge of SendGrid, Google Ads and strategies for optimizing paid media.

• Ability to interpret data and translate insights into actionable strategies.

• Exceptional communication skills and ability to collaborate across teams.

• Creative problem-solving skills to develop innovative marketing approaches.

• Familiarity with customer retention and engagement tactics.

For immediate consideration, please apply now.

The pay range for this positio n is $44 to $46/ hour on a W2. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Equal Employment Opportunity Statement: Robert Half is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics.

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