OUTSIDE RENTAL SALES REPRESTENTATIVE
(FIVE STAR EQUIPMENT — JOHN DEERE CONSTRUCTION & FORESTRY and WARHORSE RENTALS)
Location: Rochester, NY
Job Type: Full Time | Exempt | Monday–Friday
Compensation: $45,000 – $85,000 Base + Commission (6-Figure Earning Potential)
Help launch the next chapter of our rental growth (Warhorse Rentals) and build a six-figure sales career.
Why You’ll Love This Role
§ Tools: Company laptop & cell phone
§ Time Off: Generous PTO + 7 paid holidays
§ Benefits: 401(k) with match, medical, dental, vision, life & disability
§ Vehicle Program: Tax-free Fixed & Variable Rate (FAVR) reimbursement
§ Growth: Paid training, OEM courses, and performance rewards
§ Culture: Work–life balance, friendly low-ego team, leaders who celebrate wins
The Opportunity
We’re expanding our rental business under the Warhorse Rentals brand and seeking a relationship-driven outside sales pro to capture market share in Northeastern PA. You’ll represent premium John Deere construction equipment and allied lines, delivering value to contractors through speed, accuracy, and follow-through.
You’ll Win By
§ Driving a high-activity field rhythm: jobsite visits, ride-alongs, and demos
§ Turning customer needs into solutions with fast, accurate quotes
§ Coordinating with inside rental, dispatch, service, and billing for smooth delivery/return
§ Protecting margins through value selling (uptime, specs, delivery certainty)
What You’ll Do
§ Hunt & Farm: Identify new projects/accounts while deepening relationships with existing customers
§ Pipeline Management: Build and track opportunities; log every touch in CRM
§ Quotes & Proposals: Prepare and present rental solutions; negotiate terms professionally
§ Customer Care: Own the process from quote → delivery → pickup; communicate proactively
§ Market Intel: Monitor competitors, pricing, and trends; share insights with leadership
§ Training: Stay sharp through John Deere/OEM training, product updates, and safety education
QUALIFICATIONS
✅ What Makes You a Fit
§ 2+ years of successful outside sales in construction, rental, or related industry
§ Working knowledge of construction equipment and applications
§ Strong closer & connector with exceptional communication skills
§ Tech-savvy: ERP/CDK experience, Microsoft Office, CRM usage
§ Road-ready: valid driver’s license, clean MVR, ability to work in outdoor conditions
§ Self-starter with a competitive, team-oriented mindset
(Background and MVR check required.)
How We Support Your Success
§ Defined territory plan and SOPs for quoting/contracting
§ Backing from dispatch, service, and billing for on-time delivery & clean contracts
§ OEM product training, ride-along coaching, and transparent sales goals
About Five Star Equipment
Five Star Equipment is Northern PA & New York State’s John Deere Construction & Forestry dealer, serving 57 counties across seven locations:
Dunmore, PA • Williamsport, PA • Waterford, PA • Kirkwood, NY • Rochester, NY • Syracuse, NY • Orchard Park, NY
We deliver sales, rentals, parts, and service—backed by modern shops, extensive parts inventories, and a people-first culture.
Apply today to help launch Warhorse Rentals and accelerate your career with Five Star Equipment.
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